Not long ago, Vicki published the tips below in the Public Safety Writers Association’s newsletter. She previously posted the tips on her blog (https://vweisfeld.com). The purpose is to help all of us in “reader relations.” I can’t think of a better way to start the new than by sharing her words.
Readers may be quite willing to help an author but may not know how or may need to be reminded (possibly more than once). You can use these tips in your own promotion—take copies to readings, put them in your own blog or newsletter, etc., etc.—or, if you’re a reader who wants to give a boost to your favorites.
I developed this list around the time my mystery/thriller, Architect of Courage (reviews are great, btw) was published. But I saw it could be a generic product others could use—just a small Thank You for all the support the writing community has given me.
I hope you find it useful—reprint it freely! And customize it with a picture of you or your book (instead of the blue box), and links to your content in #s 8, 9, and 10.
Friends and family members can be incredibly patient when they ask an author solicitous and innocent-sounding questions—like “How’s the book coming?”—and are met with blank looks, or, worse, groans and sighs.
Most authors today—OK, James Patterson’s an exception, and so’s JK Rowling—find that reaching “The End” is just the beginning of their work. Now they have to let the world know about it.
If you have a sense of how much time and effort authors invest in their books, maybe you’ve wondered “What can I do? How can I help?” Yes, indeed, there are things you can do that will help! And, whatever you find time to do, you can be sure it will be greatly appreciated!
Ten ways you can help promote an author or book you admire:
1. Buy your friends’ books. They may have written it with readers like you in mind.
2. Don’t be too quick to pass around a book; instead, encourage others to buy it. Amazon (or book stores), and the author’s publisher keep most of the price of the book. If a book sells for $16, the author receives $2 to $4.
3. Remember, books make great gifts! Maybe a friend or family member needs a thank-you or has a special day coming up.
4. Word of mouth is the most powerful form of book marketing. So, tell people about a book you’ve loved. Don’t be afraid to repeat yourself. Marketers say it takes 13 to 15 repetitions before a message “sticks.”
5. What you say about the book in an Amazon or Barnes & Noble review will influence other would-be purchasers. No need for cringy flashbacks to high school book reports. Just say the two or three things you’d tell a good friend who asked, “Read any good books lately?” Reviews are vital to a book’s success.
6. Share a few words about what you’re reading on social media—GoodReads, Facebook, Twitter, Instagram, LinkedIn, etc.
7. If you enjoyed a book, your book club might too! Many authors are willing to participate in book club discussions in person or by Zoom, etc. People who’ve read my book have invited me to their book clubs, and it’s a fun change-of-pace for me.
8. You can “follow” your favorite authors on Amazon. Search for one of their books, click on the author’s name, and if they have an author page, it will come up with a big “follow” button.
9. If your author has a newsletter, sign up! Author newsletters often include interviews, reviews, and favorites.
10. An author’s blog and website are other ways to keep track of new releases and to learn more about the authors you like to read. Remember, they create them for you.
Many thanks, and happy reading!
Vicki blogs at www.vweisfeld.com